We Deliver Configurable Images In Real –Time
Who We Are
Imagic Grafik is your experienced B2B partner for high-performance IT solutions in visual vehicle communication. We develop media-neutral, scalable rendering platforms for OEMs and automotive suppliers.
Our product IRIS is used wherever image quality, speed, and maximum configurability are essential – whether in 2D layer compositing, render-on-demand, or real-time streaming.
We are an interdisciplinary team of software developers, system architects, and 3D specialists with years of experience in automotive IT.
Our expertise spans the entire pipeline — from data preparation (dataprep) and the creation of high-performance Unreal Engine scenes to seamless integration into complex OEM system environments.
What We Do
Dynamic Vehicle Imagery And Configurators For The Automotive Industry
IRIS 5D – The scalable platform for high-end vehicle visualization
Mit IRIS bieten wir eine leistungsstarke und hochgradig skalierbare Plattform für die automatisierte Fahrzeugvisualisierung. Durch tausende parallele Renderprozesse, Bildauslieferungen in unter 500 Millisekunden und verlustfreie Qualität bis 16K erfüllt IRIS höchste Anforderungen an Geschwindigkeit, Präzision und Integrationsfähigkeit.
Whether it’s a vehicle configurator, marketing campaign, aftersales, or real-time communication – IRIS 5D delivers dynamic image data from a single source, tailored to your application and system architecture.
Imagic Grafik develops the fastest and most advanced image compositing software on the market – enabling real-time visual communication at any resolution and scale.
- Realtime-Colorization
- Optimiezed Image Formats
- Scripting
- Unlimited Camera-Angles / POV’s
- 1000+ Layers per POV
- Depth-Stacking
- Smart Image Caching
Why Imagic Grafik
Because we master the complexity of configurable vehicle visualization – with technical precision and proven industrial reliability. Our platform is technology-driven: flexibly designed, individually deployable, and fully integrative. This enables us to deliver perfect image quality with maximum scalability. Our systems process millions of variants efficiently and provide exactly the image needed – whenever and wherever it’s needed. Project support included.
Three Pillars For Your Success
Highly Scalable Image And Media Systems For Vehicle Communication
For over 20 years, we have been developing scalable solutions for visual communication. Our modular services support you fully or selectively – depending on your project phase.
IRIS5D – Production-Pipeline
Fully configurable image data from a single source.
Our automated platform delivers compositing, high-end rendering, streaming, and render-on-demand—ideal for configurators and campaigns.
Modules & Functions:
- 2D Layer Compositing – optimal performance for live visualization
- High-End Rendering (offline) – up to 16K resolution for detailed visuals and marketing
- Mass Rendering / Batch Output – efficiently deliver millions of variants
- Video on Demand / Streaming – interactive, live-configurable videos
3D-Produktion & Rendering
Dataprep and visualisation with Unreal Engine
We support OEMs in building high-performance scene – ensuring real-time capability and the highest image quality.
Our Service:
- CAD data preparation & reduction
- Unreal Engine scene construction (modular & animatable)
- 3D model development (high-fidelity & configurable)
- Media tuning & performance optimization
- Output as layered images, streams, and full renderings
Projektintegration & Systemdesign
Von der Analyse bis zum Livebetrieb
We support you throughout the entire project lifecycle—from architecture planning to production rollout.
What we deliver:
- Target architecture & system analysis
- Technical integration of IRIS5D
- Data modeling & vehicle-specific configurations
- Testing, QA, and performance optimization
- Training, documentation, and support
Our History
Originally launched as a pioneer in interactive product information systems, we have continuously advanced our technologies. Today, IRIS by Imagic Grafik is a widely deployed platform used by leading automotive manufacturers. Our focus remains steadfast on process quality, scalability, and sustainable technical excellence.
